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PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK ADES (Studi Pada Mahasiswa Universitas Islam Lamongan)

JEKMA

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Title PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AMDK ADES (Studi Pada Mahasiswa Universitas Islam Lamongan)
 
Creator ma’ruf, Mudzakir; Unisla
 
Description AbstrakTujuan penelitian ini untuk mengetahui Green Marketing mix (Green Product, Green Price, Green Place, Green Promotion) berpengaruh terhadap keputusan pembelian. Sample penelitian dilakukan di universitas islam lamingan sebayak 100 sample. Menggunakan analisis regresi linier berganda. Hasil penelitianbahwa Green product,green price,green place dan green promotion berpengaruh signifikan terhadap keputusan pembeliandan berpengaruh besama-sama terhadap keputusan pembelian. AbstractThe purpose of this study was to determine the Green Marketing mix (Green Product, Green Price, Green Place, Green Promotion) effect on purchasing decisions. The research sample was carried out at Lamingan Islamic University as much as 100 samples. Using multiple linear regression analysis. The results of the study that Green product, green price, green place and green promotion have a significant effect on purchasing decisions and influence together with purchasing decisions. Abstrak Tujuan penelitian ini untuk mengetahui Green Marketing mix (Green Product, Green Price, Green Place, Green Promotion) berpengaruh terhadap keputusan pembelian. Sample penelitian dilakukan di universitas islam lamingan sebayak 100 sample. Menggunakan analisis regresi linier berganda. Hasil penelitianbahwa Green product,green price,green place dan green promotion berpengaruh signifikan terhadap keputusan pembeliandan berpengaruh besama-sama terhadap keputusan pembelian.         Abstract  The purpose of this study was to determine the Green Marketing mix (Green Product, Green Price, Green Place, Green Promotion) effect on purchasing decisions. The research sample was carried out at Lamingan Islamic University as much as 100 samples. Using multiple linear regression analysis. The results of the study that Green product, green price, green place and green promotion have a significant effect on purchasing decisions and influence together with purchasing decisions.      
 
Publisher JEKMA
 
Contributor —
 
Date 2020-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/vnd.openxmlformats-officedocument.wordprocessingml.document
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/461
 
Source JEKMA; Vol 1, No 1 (2020): JANUARI
2715-9094
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/461/371