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PENGARUH WORD OF MOUTH, E-COMMERCE DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO BAJU MURAH LAMONGAN THE INFLUENCE OF WORD OF MOUTH, E-COMMERCE AND PRODUCT VARIATION ON THE INTEREST OF BUYING CONSUMERS IN CHEAP CLOTHES SHOP LAMONGAN

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Title PENGARUH WORD OF MOUTH, E-COMMERCE DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO BAJU MURAH LAMONGAN THE INFLUENCE OF WORD OF MOUTH, E-COMMERCE AND PRODUCT VARIATION ON THE INTEREST OF BUYING CONSUMERS IN CHEAP CLOTHES SHOP LAMONGAN
 
Creator Ilmia, Amalia Ultra; Unisla
 
Subject —
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Description AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Word Of Mouth, E-Commerce Dan Variasi Produk Terhadap Minat Beli Konsumen Pada Toko Baju Murah Lamongan. Untuk mengetahui minat beli konsumen pada Toko Baju Murah Lamongan dengan cara word of mouth, E-commerce dan variasi produk. Menggunakan alat analisis validitas, reliabilitas, asumsi klasik, normalitas, multikolonieritas, heteroskedastisitas, autokorelasi, analisis regresi linier berganda, uji t, uji F. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan sampel 100 responden.  AbstractThis research aims to determine the influence  of Word of Mouth, E-Commerce  and product variation on the buying interest of consumers in the cheap clothing store Lamongan. To know the interest of buying consumers in the cheap clothing store Lamongan by means  of word of mouth,  E-commerce  and product variations. Using the validity analysis tools, reliability, classical assumptions, normality, multicolonicity, heteroskedastisity, autocorrelation, double linear regression analysis, Test T, Test F. The research methods used in this study are quantitative methods using samples of 100 respondents. 
 
Publisher JEKMA
 
Contributor —
 
Date 2021-01-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/657
 
Source JEKMA; Vol 2, No 1 (2021): JANUARI
2715-9094
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/657/491