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THE INFLUENCE OF CUSTOMER TRUST AND ONLINE PROMOTION ON CONSUMER PURCHASING DECISIONS AT THE MSGLOW COSMETICS STORE IN LAMONGAN

JEKMA

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Title THE INFLUENCE OF CUSTOMER TRUST AND ONLINE PROMOTION ON CONSUMER PURCHASING DECISIONS AT THE MSGLOW COSMETICS STORE IN LAMONGAN
 
Creator Safitri, Bella; UNISLA
 
Subject —
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Description AbstractThe purpose of this study is to determine the partial, simultaneous and dominant influence of Customer Trust (X1), Online Promotion (X2) on Purchase Decisions (Y). This study uses quantitative methods. The results of this study are multiple linear regression, namely the existence of the most dominant variable affecting the level of customer satisfaction is customer trust. The T test shows that there is a partially significant effect on purchasing decisions. From the F test, it shows that there is a simultaneous significant effect between customer trust and online promotion on purchasing decisions. The coefficient of determination shows that customer trust and online promotion simultaneously affect purchasing decisions.
 
Publisher JEKMA
 
Contributor —
 
Date 2021-07-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/877
 
Source JEKMA; Vol 2, No 4 (2021): JULY
2715-9094
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/JEKMA/article/view/877/606