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Farmers' Decision Making in Purchase of Rice Seed at Agrotani Kiosen, Cenlecen Village, Pakong District, Pamekasan Regency

JURNAL AGROSAINS : Karya Kreatif dan Inovatif

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Title Farmers' Decision Making in Purchase of Rice Seed at Agrotani Kiosen, Cenlecen Village, Pakong District, Pamekasan Regency
PENGAMBILAN KEPUTUSAN PETANI DALAM PEMBELIAN BENIH PADI DI KIOS AGROTANI DESA CENLECEN KECAMATAN PAKONG KABUPATEN PAMEKASAN
 
Creator mohammad, suryadi
Sustiyana, Sustiyana
Sholeh, Mohammad Shoimus
 
Description The purpose of this study was to identify and analyze the factors that influence farmers' decision making to buy rice seeds at the Agrotani kiosk in Cenlecen Village, Pakong District, Pamekasan Regency. This research is a survey research, using respondents who were selected using the accidental sampling method and selected 60 respondents who were met by chance with predetermined criteria. The data were analyzed descriptively and qualitatively. The results showed that from the results of the validity and reliability test all items from each variable were valid and reliable so that the data could be used for logistic regression testing. The results of the logistic regression test showed that the price and product variables had a significant effect on farmers' decision making in buying rice seeds at the Agrotani kiosk with an error rate of 10%, while the service, location and promotion variables had no significant effect. Then, based on the classification table, the logit results show the number of respondents who bought as many as 29 people but there are 9 people who probably will not buy the product again. From these results, it is recommended for further researchers to develop this research by considering other variables which are other variables outside the variables that have been included in this study
Tujuan penelitian ini adalah untuk mengidentifikasi dan menganalisis faktor yang mempengaruhi pengambilan keputusan petani membeli benih padi di kios Agrotani Di Desa Cenlecen Kecamatan Pakong Kabupaten Pamekasan. Penelitian iini merupakan penelitian survei, menggunakan responden yang dipilih dengan menggunakan metode accidental sampling dan memilih 60 respoden yang ditemui secara kebetulan dengan kriteria yang telah ditentukan. Data dianalisis secara deskriptif dan kualitatif. Hasil penelitian menunjukan bahwa dari hasil uji validitas dan reabilitas semua item dari setiap variabel valid dan reabel sehingga data bisa digunakan untuk uji regresi logistik. Hasil uji regresi logistik menunjukan bahwa varabel harga dan produk berpengaruh nyata terhadap pengambilan keputusan petani dalam membeli benih padi di kios Agrotani dengan tingkat kesalahan 10% sedangkan, varabel pelayanan, lokasi dan promosi tidak berpengaruh nyata. Kemudian berdasarkan clasifitation table hasil logit menunjukan Jumlah responden yang membeli sebanyak 29 orang akan tetapi ada 9 orang yang kemungkinan tidak akan membeli lagi produk tersebut.
 
Publisher Universitas Islam Madura
 
Date 2021-12-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal.uim.ac.id/index.php/agrosains/article/view/1258
10.31102/agrosains.2021.6.2.45-53
 
Source JURNAL AGROSAINS : Karya Kreatif dan Inovatif; Vol 6 No 2 (2021): JURNAL AGROSAINS : Karya Kreatif dan Inovatif; 45-53
JURNAL AGROSAINS : Karya Kreatif dan Inovatif; Vol 6 No 2 (2021): JURNAL AGROSAINS : Karya Kreatif dan Inovatif; 45-53
2598-4179
2407-6287
10.31102/agrosains.2021.6.2
 
Language eng
 
Relation https://journal.uim.ac.id/index.php/agrosains/article/view/1258/788
 
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http://creativecommons.org/licenses/by/4.0