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EFISIENSI PEMASARAN GULA SIWALAN DI KABUPATEN SUMENEP MARKETING EFFICIENCY OF PALMYRA SUGAR IN SUMENEP REGENCY

JURNAL AGROSAINS : Karya Kreatif dan Inovatif

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Title EFISIENSI PEMASARAN GULA SIWALAN DI KABUPATEN SUMENEP MARKETING EFFICIENCY OF PALMYRA SUGAR IN SUMENEP REGENCY
 
Creator yana, susti
 
Description Siwalan or often called tal (Borassus flabellifer L.) is one product of the leading estates in the Sumenep area which very potential to be developed mainly from the nira of siwalan used as raw material for palmyra sugar. The aim of this research is analyze the marketing efficiency in the supply chain of palmyra sugar in Sumenep. Results of this research showed marketing channel 1 has the lowest value of marketing efficiency index at 4.5, while the marketing channel 3 has the highest value of marketing efficiency index with a value of 95.65.
Keywords: Marketing Efficiency, Palmyra Sugar
 
Publisher Universitas Islam Madura
 
Date 2018-06-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Identifier https://journal.uim.ac.id/index.php/agrosains/article/view/555
10.31102/agrosains.2018.5.01.103-107
 
Source JURNAL AGROSAINS : Karya Kreatif dan Inovatif; Vol 5 No 01 (2018): Juni 2018; 103-107
JURNAL AGROSAINS : Karya Kreatif dan Inovatif; Vol 5 No 01 (2018): Juni 2018; 103-107
2598-4179
2407-6287
10.31102/agrosains.2018.5.01
 
Rights Copyright (c) 2018 JURNAL AGROSAINS : Karya Kreatif dan Inovatif
http://creativecommons.org/licenses/by/4.0