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Analisis strategi peningkatan daya saing pada UKM Anugrah Mina Lestari

Teknologi Pangan : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian

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Title Analisis strategi peningkatan daya saing pada UKM Anugrah Mina Lestari
 
Creator Fidhiani, Dayang Diah
 
Subject competitiveness
SMEs
the house model
 
Description UKM Anugrah Mina Lestari is an UKM that processes milkfish into smoked milkfish products and millennial milkfish brains, which are very popular, especially children and teenagers. Anugrah Mina Lestari UKM in Malang City plays an important role in national economic growth. The purpose of this study was to obtain a strategy to increase the competitiveness of UKM Anugrah Mina Lestari in Malang City. Technical analysis of this research data using the AHP method with the concept of the house model to determine strategies to increase the competitiveness of SMEs Anugrah Mina Lestari in Malang City. The results of the study show that by increasing product variables, improving human resources and marketing institutions can be a strengthening strategy for sustainable competitiveness improvement in Anugrah Mina Lestari SMEs.
 
Publisher Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan
 
Date 2021-09-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/Teknologi-Pangan/article/view/2642
10.35891/tp.v12i2.2642
 
Source 2597-436X
2087-9679
10.35891/tp.v12i2
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/Teknologi-Pangan/article/view/2642/1930
 
Rights Copyright (c) 2021 Dayang Diah Fidhiani
https://creativecommons.org/licenses/by/4.0