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Analisis SWOT peningkatan daya saing pada UKM keripik nangka di Kabupaten Malang

Teknologi Pangan : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian

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Title Analisis SWOT peningkatan daya saing pada UKM keripik nangka di Kabupaten Malang
 
Creator Novia, Cahyuni
Saiful, Saiful
Utomo, Deny
 
Subject competitiveness
SMEs jackfruit chips
SWOT
 
Description Play an important role in the growth and stabilization of the Indonesian economy (SMEs). However, SMEs are not ready, because there is still low access to markets and a lack of reliable human resources (there are still many SMEs unable to categorize their strengths, weaknesses, opportunities and threats) so that they are unable to create strategies to develop their business. The purpose of this study was to analyze the strengths, weaknesses, opportunities and threats as well as to determine the strategy to increase the power of jackfruit chips SMEs in Malang Regency. The research location is in Malang Regency. Data collection obtained from 25 respondents who are owners of the jackfruit chips SMEs in Malang Regency. The technique of data analysis using the SWOT matrix determines the priority strategies for increasing the competitiveness of jackfruit chips in Malang Regency. The results showed that efforts to improve the competitiveness of the jackfruit chips SMEs in Malang Regency could be carried out with the following strategic priorities: the best strategies to use strength to take advantage of existing opportunities are; 1) increasing the quality of jackfruit chips according to SNI, because products that have advantages do not use preservatives, 2) expanding the location of jackfruit chips marketing by utilizing technological advances for product promotion so that sales increase, 3) improving employee skills by conducting training accompanied by related institutions (government and educational institutions), 4) increase the number of jackfruit chips production by determining the selling price according to the quality produced by innovating in each production process.
 
Publisher Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan
 
Date 2021-02-18
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://jurnal.yudharta.ac.id/v2/index.php/Teknologi-Pangan/article/view/2460
10.35891/tp.v12i1.2460
 
Source 2597-436X
2087-9679
10.35891/tp.v12i1
 
Language eng
 
Relation https://jurnal.yudharta.ac.id/v2/index.php/Teknologi-Pangan/article/view/2460/1789
 
Rights Copyright (c) 2021 Cahyuni Novia, Saiful Saiful, Deny Utomo
https://creativecommons.org/licenses/by/4.0