Record Details

Designing Brand Identity and Packaging of Aldo Skincare

Journal of Computer Science and Visual Communication Design

View Archive Info
 
 
Field Value
 
Title Designing Brand Identity and Packaging of Aldo Skincare
Perancangan Brand Identity dan Desain Kemasan Aldo Skincare
 
Creator Rahardjo, Nawang Ayu
Widiyastuti, Novrita
 
Subject Brand Identity
Design Package
Design
Skincare
brand identity
desain kemasan
perancangan
skincare
identitas merek
 
Description Aldo Skincare is a micro, small and medium enterprise (MSME) that sells serum for the face. However, Aldo Skincare's brand identity and packaging design have not yet formed a brand image and communicated product information, making Aldo Skincare unable to compete with similar local competitors. The brand identity was redesigned using the steps of the work according to Wheeler and the steps of the work of designing the packaging according to Klimchuk and Krasovec. As a result, the key message from Aldo Skincare is “For Healthy, Makes Beauty, Simple for Anyone” while maintaining the identity of the colors previously used. Through this design, a new name was created, namely Aglow by Aldo Baskoro with the tagline "Drop of Wholesome". The design, as a product attribute to convey information and strengthen the brand image, is expected to be able to increase the uniqueness and attractiveness, so that it is indirectly expected to be a means of promotion and become the brand of choice for the audience.
Aldo Skincare adalah sebuah usaha mikro, kecil dan menengah (UMKM) yang menjual serum untuk wajah. Namun brand identity maupun desain kemasan yang dimiliki oleh Aldo Skincare belum membentuk brand image dan mengkomunikasikan informasi produk, membuat Aldo Skincare belum dapat bersaing dengan kompetitor lokal sejenis. Brand identity dirancang ulang dengan menggunakan langkah-langkah karya menurut Wheeler dan langkah-langkah karya mendesain kemasan menurut Klimchuk dan Krasovec. Hasilnya, pesan kunci dari Aldo Skincare adalah “For Healthy, Makes Beauty, Simple for Anyone” dengan tetap mempertahankan identitas warna yang sebelumnya digunakan. Melalui perancangan ini dibuat penamaan baru, yaitu Aglow by Aldo Baskoro dengan tagline “Drop of Wholesome”. Perancangan tersebut, sebagai atribut produk untuk menyampaikan informasi dan memperkuat brand image, diharapkan mampu meningkatkan keunikan dan daya tarik, sehingga secara tidak langsung diharapkan dapat menjadi sarana promosi dan menjadi brand pilihan khalayaknya.
 
Publisher Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo
 
Date 2021-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unusida.ac.id/index.php/jik/article/view/418
 
Source Journal of Computer Science and Visual Communication Design; Vol. 6 No. 2 (2021): Journal of Computer Science and Visual Communication Design ; 94 - 105
Jurnal Ilmu Komputer dan Desain Komunikasi Visual; Vol 6 No 2 (2021): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS); 94 - 105
2541-4585
2541-4550
 
Language ind
 
Relation https://journal.unusida.ac.id/index.php/jik/article/view/418/366
 
Rights Copyright (c) 2021 Journal of Computer Science and Visual Communication Design
https://creativecommons.org/licenses/by-sa/4.0