Charles Sanders Peirce's Semiotics Analysis on the Meaning of Tourism Logo of Sukabumi Regency
Journal of Computer Science and Visual Communication Design
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Title |
Charles Sanders Peirce's Semiotics Analysis on the Meaning of Tourism Logo of Sukabumi Regency
Analisis Semiotika Charles Sanders Peirce Tentang Makna Logo Pariwisata Kabupaten Sukabumi |
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Creator |
Abdul Malik
Bachrul Restu Bagja Raray Istianah |
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Subject |
Charles Sanders Peirce
GURILAPSS Semiotics Logo Charles Sanders Peirce, GURILAPSS, logo, Semiotik. |
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Description |
This study aims to examine the symbols contained in the tourism logo of Sukabumi GURILAPSS Regency owned by the Tourism Office of Sukabumi Regency, know the meaning of the symbols of the tourism logo of Sukabumi GURILAPSS Regency, and know the link of meaning contained in the tourism logo of Sukabumi GURILAPSS Regency. This study used qualitative research using the semiotic analysis of Charles Sanders Peirce. The focus of the study is the symbols contained in the Tourism logo based on the semiotic triangle meaning theory with three universal categories such as Firstness, Secondness, and Thirdness. The results of this study showed the tourism logo of Sukabumi GURILAPSS regency has three symbols, namely turtle logogram, GURILAPSS Logotype, and Logotype tagline pesona sukabumi. The symbol of turtle logogram has the meaning of turtle as an animal that is preserved in Sukabumi Regency. Turtles are also a surviving fauna in sukabumi district. Logotype GURILAPSS stands for several words namely Mountain, Jungle, Sea, Beach, River, and Cultural Arts, and Logotype tagline 'Pesona Sukabumi' is a tourism tagline of sukabumi regency, it can be concluded that the symbol logogram turtle has meaning as an icon of sukabumi regency, logotype GURILAPSS and logotype tagline as tourism culture sukabumi.
Penelitian ini bertujuan untuk mengkaji simbol-simbol yang terdapat pada logo pariwisata Kabupaten Sukabumi GURILAPSS yang dimiliki oleh Dinas Pariwisata Kabupaten Sukabumi, mengetahui makna dari simbol-simbol logo pariwisata Kabupaten Sukabumi GURILAPSS, dan mengetahui kaitan makna yang terkandung dalam logo pariwisata Kabupaten Sukabumi GURILAPSS. Penelitian ini menggunakan penelitian kualitatif dengan menggunakan analisis semiotika Charles Sanders Peirce. Fokus kajian antara lain simbol-simbol yang terdapat pada logo Pariwisata berdasarkan teori triangle meaning semiotic dengan tiga kategori universal seperti Firstness, Secondness, and Thirdness. Hasil dari penelitian ini menunjukan logo pariwisata Kabupaten Sukabumi GURILAPSS mempunyai tiga simbol yaitu logogram penyu, Logotype GURILAPSS, dan Logotype tagline pesona sukabumi. Simbol logogram penyu mempunyai makna penyu sebagai hewan yang dilestarikan di Kabupaten Sukabumi. Penyu juga merupakan fauna yang bertahan hidup di kawasan kabupaten sukabumi. Logotype GURILAPSS merupakan singkatan dari beberapa kata yaitu Gunung, Rimba, Laut, Pantai, Sungai, dan Seni Budaya, dan Logotype tagline 'Pesona Sukabumi' adalah tagline pariwisata Kabupaten Sukabumi, dapat disimpulkan bahwa Simbol logogram penyu mempunyai makna sebagai icon kawasan Kabupaten Sukabumi, Logotype GURILAPSS dan Logotype tagline sebagai budaya wisata Kabupaten Sukabumi. |
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Publisher |
Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo
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Date |
2021-07-06
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Type |
info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion |
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Format |
application/pdf
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Identifier |
https://journal.unusida.ac.id/index.php/jik/article/view/350
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Source |
Journal of Computer Science and Visual Communication Design; Vol. 6 No. 1 (2021): Journal of Computer Science and Visual Communication Design ; 40 - 49
Jurnal Ilmu Komputer dan Desain Komunikasi Visual; Vol 6 No 1 (2021): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS); 40 - 49 2541-4585 2541-4550 |
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Language |
ind
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Relation |
https://journal.unusida.ac.id/index.php/jik/article/view/350/310
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Rights |
Copyright (c) 2021 Journal of Computer Science and Visual Communication Design
https://creativecommons.org/licenses/by-sa/4.0 |
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