Record Details

Perancangan Video Promosi Cat Aksritex Menggunakan Media YouTube

Journal of Computer Science and Visual Communication Design

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Field Value
 
Title Perancangan Video Promosi Cat Aksritex Menggunakan Media YouTube
 
Creator Zulfiqar Bima Bagaskara
Putra Uji Deva Satrio
 
Subject Cat Aksritex
Brand awareness
Video Promosi
DKV
Videografi
Branding
 
Description Aksritex paint is one of the textile paints. It was originally created by Ms. Nanik (an art teacher) in 2017. Aksritex paint was first promoted through "person to person", that the information was less spread to the public. In 2017, some researchers conducted a survey in Sidoarjo which resulted in Aksritex brand awareness of paint being very low in the Sidoarjo community. This research used the method of General Visual Communication Design 2 taken from the book "Integrated Visual Communication Design by Yongky Safanayong. The research procedure were data collection, analysis, synthesis, themes, communication strategies, visualization, production and final results. After making a promotional video, it was then uploaded to YouTube. Lastly, the researchers conducted a sampling of the target audience in Sidoarjo in order, to test the interest of the target audience for the Promotional video of Aksritex paint. After gaining the data, this researh showed that the average target audience's response to the Aksritex paint promotional video was valid. So it can be concluded that researchers have succeeded in increasing brand awareness of Aksritex paint products through promotional videos on YouTube. This was supported by other questions that discussed about the video such as color, typography, transitions and effects of the video, and almost all answers of the target audience are valid. Keywords — Aksritex Paint, Brand awareness, and Promotional Videos
Cat Aksritex adalah cat tekstil yang diciptakan oleh ibu Nanik yang merupakan seorang guru seni pada tahun 2010. Cat Aksritex pada awal promosinya dari mulut ke mulut, sehingga informasinya kurang menyebar ke masyarakat. Pada tahun 2017 peneliti melakukan survey di Sidoarjo yang menghasilkan brand awareness cat Aksritex masih sangat rendah di masyarakat Sidoarjo, dari 50 orang hanya ada 5 orang yang tahu cat Aksritex. Penelitian ini menggunakan metode Desain Komunikasi Visual Umum 2 yang bersumber dari buku Desain Komunikasi Visual Terpadu karya Yongky Safanayong. Terdiri dari 8 tahapan penelitian yaitu, Pengambilan data, Analisis, Sintesis, Tema, Strategi Komunikasi, Visualisasi, Produksi dan Hasil akhir. Kemudian setelah jadi video promosi akan di unggah ke YouTube. Lalu peneliti melakukan sampling terhadap target audience di Sidoarjo, untuk menguji minat dari target audience terhadap video promosi cat Aksritex. Kesimpulan yang didapatkan dari sampling tersebut menunjukan bahwa rata-rata jawaban target audience terhadap video promosi cat Aksritex adalah valid. Sehingga dapat disimpulkan bahwa peneliti berhasil meningkatkan brand awareness produk cat Aksritex melalui video promosi di YouTube. Hal ini di dukung dengan pertanyaanpertanyaan lain yang membahas tentang video seperti segi warna, tipografi, transisi dan efek dari video, dan hampir semua jawaban target audience valid. Kata Kunci — Cat Aksritex, Brand awareness, dan Video Promosi
 
Publisher Fakultas Ilmu Komputer Universitas Nahdlatul Ulama Sidoarjo
 
Date 2019-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://journal.unusida.ac.id/index.php/jik/article/view/58
 
Source Journal of Computer Science and Visual Communication Design; Vol. 4 No. 2 (2019): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS); 1 - 10
Jurnal Ilmu Komputer dan Desain Komunikasi Visual; Vol 4 No 2 (2019): Jurnal Ilmu Komputer dan Desain Komunikasi Visual (JIKDISKOMVIS); 1 - 10
2541-4585
2541-4550
 
Language ind
 
Relation https://journal.unusida.ac.id/index.php/jik/article/view/58/45
 
Rights Copyright (c) 2019 Jurnal Ilmu Komputer dan Desain Komunikasi Visual
https://creativecommons.org/licenses/by-sa/4.0