Record Details

Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City

Business and Finance Journal

View Archive Info
 
 
Field Value
 
Title Effect of Market Orientation and Innovation Toward Competitive Advantage In Business Street Food at Jl. Pahlawan Kusuma Bangsa Kediri City
 
Creator Rahmadi, Afif Nur
Dewandaru, B.
 
Subject market orientation
innovation
competitive advantage
 
Description This study aims to determine the effect of market orientation and innovation on competitive advantage partially and simultaneously. The population in this study are MSME entrepreneurs who sell food on Pahlawan Kusuma Bangsa Street, Kediri, with a sample size of about 100 respondents. Based on the results of data analysis and discussion conclusions can be drawnthat partially market orientation and innovation posited with the highest or dominant value is market orientation. While simultaneously market orientation and innovation together affect competitive advantage. This is very good, by increasing market orientation and innovation, the company's competitive advantage will also increase. Therefore, market orientation and innovation variables are always improved so that food entrepreneurs who are on the way of the Heroes of Kusuma Bangsa can survive and increase competitive advantage.
 
Publisher UNUSA Press
 
Date 2021-11-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/2373
10.33086/bfj.v6i2.2373
 
Source Business and Finance Journal; Vol. 6 No. 2 (2021): Business and Finance Journal; 135-139
Jurnal Bisnis dan Keuangan; Vol 6 No 2 (2021): Business and Finance Journal; 135-139
2477-393X
2527-4872
10.33086/bfj.v6i2
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/2373/1514
 
Rights Copyright (c) 2021 Afif Nur Rahmadi, B. Dewandaru
https://creativecommons.org/licenses/by-sa/4.0