Record Details

THE EFFECT OF INNOVATION PRODUCT AND HALAL LABELIZATION ON BUYING REPURCHASE SPECIAL FOOD IN BLITAR CITY

Business and Finance Journal

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Field Value
 
Title THE EFFECT OF INNOVATION PRODUCT AND HALAL LABELIZATION ON BUYING REPURCHASE SPECIAL FOOD IN BLITAR CITY
 
Creator Padmawidjaja, Liestya
Negara, Rama Septriduta Surya
Herdinata, Christian
 
Subject innovation product
halal labelization
buying repurchase
 
Description Increased growth of food and beverage businesses that grow above the Gross Domestic Product (GDP) in the Blitar City area from year to year. Making food and beverage business people must strive to maintain their competitive edge in order to maintain their business amid the many competitors that continue to emerge, especially in this study, namely the typical food product business of the City of Blitar Cang-Jo, Uceng Tho Siti, and Abon Lele Mekarsari. The purpose of this study was to determine and analyze the effect of product innovation and halal label on repurchase interest in Blitar City. The method used in this research is quantitative. The data analysis method used is multiple linear regression using SPSS software. with a research sample of 100 respondents obtained by the technique of calculating the number of indicators of all variables at times 10. Data collection was carried out using hypothesis testing and statistical tests. The results of this study are product innovation and halal labeling have a significant effect on repurchase special food in Blitar City.
 
Publisher UNUSA Press
 
Date 2021-11-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/2126
10.33086/bfj.v6i2.2126
 
Source Business and Finance Journal; Vol. 6 No. 2 (2021): Business and Finance Journal; 167-174
Jurnal Bisnis dan Keuangan; Vol 6 No 2 (2021): Business and Finance Journal; 167-174
2477-393X
2527-4872
10.33086/bfj.v6i2
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/2126/1517
 
Rights Copyright (c) 2021 Liestya
https://creativecommons.org/licenses/by-sa/4.0