Record Details

PERANCANGAN MODEL PENGUKURAN KINERJA CORPORATE SOCIAL RESPONSIBILITY (CSR) DI BPD JATIM

Business and Finance Journal

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Field Value
 
Title PERANCANGAN MODEL PENGUKURAN KINERJA CORPORATE SOCIAL RESPONSIBILITY (CSR) DI BPD JATIM
 
Creator Najwah, Wilda Khairin
 
Subject Key performance indicator (KPI)
Corporate Social Responsibility (CSR)
Performance Prism
 
Description Companies that realize the importance of CSR do so to obtain a corporate image, this practice uses social activities for corporate marketing activities. Publication in the media is one of the mediums in obtaining a positive image for the company. BPD East Java has been carrying out CSR activities since 2007 but has a measuring tool such as a special KPI to measure the effectiveness of its CSR activities. So that the purpose of this research is to design a key performance indicator (KPI) of CSR activities at BPD East Java. This research uses a qualitative research method with a modified participation action research (PAR) approach or modified action research, which is carried out to obtain an overview of CSR activities in BPD East Java. Then the researchers made a measuring instrument or KPI to determine the effectiveness of CSR activities using the model: prism performance. The results of the KPI design are then discussed with relevant stakeholders for evaluation. The validation of the BPD East Java BPD CSR KPI is carried out by submitting the KPI design proposal to the company which is considered to understand the object of research with the company's real conditions and has a role in making corporate strategic decisions.
 
Publisher UNUSA Press
 
Date 2021-04-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/1982
10.33086/bfj.v6i1.1982
 
Source Business and Finance Journal; Vol. 6 No. 1 (2021): Business and Finance Journal; 89-96
Jurnal Bisnis dan Keuangan; Vol 6 No 1 (2021): Business and Finance Journal; 89-96
2477-393X
2527-4872
10.33086/bfj.v6i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/1982/1309
 
Rights Copyright (c) 2021 Wilda Khairin Najwah
https://creativecommons.org/licenses/by-sa/4.0