Record Details

PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION

Business and Finance Journal

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Field Value
 
Title PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION
 
Creator Natanegara, Antariksa Wibawa
 
Subject visual aesthetics
presentation modality
Manova
sem
 
Description This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through  surveys  with  a  questionnaire  that  uses  a  five-­‐level  Likert  scale.  The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention.
 
Publisher UNUSA Press
 
Date 2021-04-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974
10.33086/bfj.v6i1.1974
 
Source Business and Finance Journal; Vol. 6 No. 1 (2021): Business and Finance Journal; 1-14
Jurnal Bisnis dan Keuangan; Vol 6 No 1 (2021): Business and Finance Journal; 1-14
2477-393X
2527-4872
10.33086/bfj.v6i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/1974/1304
 
Rights Copyright (c) 2021 Antariksa Wibawa Natanegara
https://creativecommons.org/licenses/by-sa/4.0