Record Details

Pengaruh Citra Merek dan Keluarga Terhadap Keputusan Pembelian Sepeda Motor Suzuki di Universitas Muhammadiyah Surabaya

Business and Finance Journal

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Field Value
 
Title Pengaruh Citra Merek dan Keluarga Terhadap Keputusan Pembelian Sepeda Motor Suzuki di Universitas Muhammadiyah Surabaya
 
Creator Aisyah, Ratri Amelia
 
Subject brand image
family
and decision making
 
Description Competition in the development of business in the era of globalization requires companies to be able to act quickly and appropriately in the face of competition in the business environment is very dynamic and full of uncertainty. The study aims to assess Brand Image of Suzuki and Family as an effort to influence Purchase Decision Making. The research conducted a survey respondents to 100 students of Muhammadiyah University in Surabaya. Analysis techniques used to examine the relationship among the variables using multiple linear regression. The results of a study showed that Brand Image has direct and significantly influence on Purchase Decision Making and the result showed that Family has direct and significantly influence on purchasing decision making on Suzuki.
 
Publisher UNUSA Press
 
Date 2017-11-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/464
10.33086/bfj.v2i1.464
 
Source Business and Finance Journal; Vol. 2 No. 1 (2017): March
Jurnal Bisnis dan Keuangan; Vol 2 No 1 (2017): March
2477-393X
2527-4872
10.33086/bfj.v2i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/464/415
 
Rights Copyright (c) 2017 Ratri Amelia Aisyah
https://creativecommons.org/licenses/by-sa/4.0