Record Details

Analisis Karakteristik Kemasan Teh Angry Birds Terhadap Keputusan Pembelian Konsumen (Studi pada STIE Mahardhika Surabaya)

Business and Finance Journal

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Field Value
 
Title Analisis Karakteristik Kemasan Teh Angry Birds Terhadap Keputusan Pembelian Konsumen (Studi pada STIE Mahardhika Surabaya)
 
Creator Lazuardi, Sofyan
 
Subject packaging
packaging characteristics
purchasing decisions
 
Description This study aimed to analyze the influence of the characteristics of the Angry Birds packaging (packaging size, packaging, color packaging, packaging materials) partially have a significant influence on consumer purchasing decisions (STIE Mahardhika case study in Surabaya). The analysis model used is the t test regression analysis to see the effect of the variable characteristics of the packaging (packaging size, packaging, color packaging, packaging materials) on consumer purchasing decisions. This study was conducted in STIE Mahardhika Surabaya. Samples taken are students STIE Mahardhika Surabaya totaling 100 people. The analysis technique used is multiple linear regression using SPSS. Based on t test known that the size of the packaging and the packaging forms a partial no significant influence on purchase decisions Mahardhika STIE student. The different thing is indicated by the color variables packaging and packaging materials, both variables have a significant influence on purchasing decisions.
 
Publisher UNUSA Press
 
Date 2017-11-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://journal2.unusa.ac.id/index.php/BFJ/article/view/461
10.33086/bfj.v1i1.461
 
Source Business and Finance Journal; Vol. 1 No. 1 (2016): March
Jurnal Bisnis dan Keuangan; Vol 1 No 1 (2016): March
2477-393X
2527-4872
10.33086/bfj.v1i1
 
Language eng
 
Relation https://journal2.unusa.ac.id/index.php/BFJ/article/view/461/412
 
Rights Copyright (c) 2017 Sofyan Lazuardi
https://creativecommons.org/licenses/by-sa/4.0