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The Effect of Service Quality on and Loyalty of Electronic Users Maal (E-Maal) Islamic Perspective at Basmalah Shops in Bondowoso Regency

At-Turost : Journal of Islamic Studies

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Title The Effect of Service Quality on and Loyalty of Electronic Users Maal (E-Maal) Islamic Perspective at Basmalah Shops in Bondowoso Regency
Pengaruh Kualitas LayananTerhadap Kepuasan Dan Loyalitas Pengguna Elektronik Maal (E-Maal) Perspektif Islam Di Toko Basmalah Di Kabupaten Bondowoso
 
Creator Muhammad, Nur
 
Description Good service quality will be a motivating factor for consumers to use the E-Maal card product which is part of the Toko Basmalah program. Where in the service there is an element of Shari'ah offered. With good service quality will create satisfied users so that the benchmark of something that is felt and received through various services provided by service providers, which is in accordance with the expectations desired by consumers. Loyalty, conveying positive things and recommending products that are a form of loyalty by consumers/users to E-Maal products. For this reason, the purpose of this study was to determine the effect of service quality on user satisfaction and loyalty from an Islamic perspective at the Basmalah Store in Bondowoso, to determine the effect of service quality on user satisfaction, the effect of service quality on user loyalty and the effect of satisfaction. on user loyalty (E-Maal). The method used in this research is quantitative with an explanatory research approach, with a sample of 110 respondents. While the sampling used incidental sampling. data analysis using path analysis with F test and t test. Hypothesis testing was carried out with the help of the Statistical Package for the (SPSS) software version 24. Service quality had a positive effect on user satisfaction, service quality had a positive effect on user loyalty, and user satisfaction had a positive effect on user loyalty.
 
Publisher STAI Nurul Huda Kapongan Situbondo
 
Date 2022-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://ejurnal.stainh.ac.id/index.php/jurnal/article/view/94
10.52491/at.v9i1.94
 
Source At-Turost : Journal of Islamic Studies; Vol 9 No 1 (2022): Februari 2022; 122-137
2581-1622
2086-3179
10.52491/at.v9i1
 
Language eng
 
Relation http://ejurnal.stainh.ac.id/index.php/jurnal/article/view/94/74
 
Rights Copyright (c) 2022 At-Turost : Journal of Islamic Studies
http://creativecommons.org/licenses/by/4.0