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PENDAMPINGAN UMKM PANDAI BESI MELALUI DIGITAL MARKETING DI ERA COVID-19 DESA TEGALHARJO KECAMATAN GLENMORE

ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat

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Title PENDAMPINGAN UMKM PANDAI BESI MELALUI DIGITAL MARKETING DI ERA COVID-19 DESA TEGALHARJO KECAMATAN GLENMORE
 
Creator Suhilmiati, Endhang
Yusroh, Mufidah
Fatimah, Nurul
Hidayah, Nurul
 
Description Through service activities by way of mentoring as a response to the findings of new habits of UMKM actors in the digital era as well as the era of the covid-19 pandemic, it is necessary to strive for the creation of superior and competitive new business habits, one of which is related to product marketing management throughdigital marketing methods. Starting from packaging to distribution. Marketing means can be through social media such as Instagram, Shopee, Lazada and the other. This strategy is able to contribute to the selling value of blacksmith craftsmen so that product distribution in the domestic market can be saved during the pandemic and provides opportunities for the use of digital marketing for UMKM in Tegalharjo Village, Glenmore Subdistric.
 
Publisher LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi
 
Date 2022-02-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.iaiibrahimy.ac.id/index.php/Abdi_Kami/article/view/1316
10.29062/abdi_kami.v5i1.1316
 
Source ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat; Vol 5 No 1 (2022): (Februari 2022); 082-094
2654-6280
2654-606X
10.29062/abdi_kami.v5i1
 
Language eng
 
Relation https://ejournal.iaiibrahimy.ac.id/index.php/Abdi_Kami/article/view/1316/839
 
Rights Copyright (c) 2022 Endhang Suhilmiati, Mufidah Yusroh, Nurul Fatimah, Nurul Hidayah
http://creativecommons.org/licenses/by/4.0