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EVALUASI KUALITAS MARKETPLACE ABC.COM BERDASARKAN KERANGKA KERJA KEPUASAN PENGGUNA, WEBQUAL 4.0 DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA)

Jurnal Teknika

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Title EVALUASI KUALITAS MARKETPLACE ABC.COM BERDASARKAN KERANGKA KERJA KEPUASAN PENGGUNA, WEBQUAL 4.0 DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA)
 
Creator Rachmadi, Aditya
Herlambang, Admaja Dwi
Ghaisani, Nozomi Alifia
 
Subject Teknik Informatika
e-commerce, website quality, marketplace, Webqual, Importance Performance Analysis
Informatika
 
Description Competition between companies especially in e-commerce is increasingly fierce nowadays. ABC.com is a website that provides marketplace service, by providing better website it can improve service for their customer. This study aim to identify and prioritize factors that affect marketplace quality at ABC.com. The research approach used is quantitative approach with descriptive analysis. Sample selected from the population of user who have ABC.com account that amount to total 1.700..000 registered user  Sampling method used is convenience sampling that provide 109 respondent. Data collection is done through a questionnaire and provide factors that affect marketplace namely usability, information quality, service interaction quality, and user satisfaction. These factors is in the high category especially in indicator transaction and information security that placed in the A quadrant. While other indicators like performance, timeliness, purchase satisfaction and experience satisfaction placed in low priority (C quadrant). Recommendation for this study are ABC.com should increase their transaction process, information security and performance to obtain customer satisfaction in purchase activities that drive experience satisfaction.
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2018-09-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://jurnalteknik.unisla.ac.id/index.php/teknika/article/view/242
10.30736/teknika.v10i2.242
 
Source Teknika; Vol 10, No 2 (2018); 1045-1049
Jurnal Teknika; Vol 10, No 2 (2018); 1045-1049
2620-4770
2085-0859
10.30736/teknika.v10i2
 
Language ind
 
Relation https://jurnalteknik.unisla.ac.id/index.php/teknika/article/view/242/181
 
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