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PENERAPAN METODE WEIGHTED PRODUCT UNTUK MENGANALISIS FAKTOR PEMILIHAN PEMBAYARAN DIGITAL TRANSACTION PADA APLIKASI OJEK ONLINE

Jurnal Teknika

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Title PENERAPAN METODE WEIGHTED PRODUCT UNTUK MENGANALISIS FAKTOR PEMILIHAN PEMBAYARAN DIGITAL TRANSACTION PADA APLIKASI OJEK ONLINE
 
Creator Fitria, Ratna
Rakhmah, Syifa Nur
 
Subject Sistem Informasi
Dicision Support System, ISO 9001:2008, Digital Money, Weighted Product
Sisten Informasi
 
Description This report was conducted to measure the effectiveness of using digital transaction payments on online motorcycle taxis. Where online motorcycle taxi passengers use more digital money than cash as a means of payment. By using criteria on ISO 9001: 2008 factors that influence customer satisfaction include Service Quality, Product Quality, Price, Situational Factor, Personal Factor. This research was conducted on online motorcycle taxi customers in Bekasi regency whose population of 3,500,023 thousand from 23 sub-districts using Slovin calculations found a total sample of 400 respondents. The method used is the weighted product method. The results of this study indicate that the best alternative in digital money is OVO with a value of 0.64 and GO-PAY with a value of 0.36 and for the criteria that attract online motorcycle taxi customers using digital transaction payments, Price with 85% percentage, Situational 90% factor, 87% Personal Factor, 84% Product Quality and 84% Service Quality.
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2019-09-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://jurnalteknik.unisla.ac.id/index.php/teknika/article/view/346
10.30736/jt.v11i2.346
 
Source Teknika; Vol 11, No 2 (2019); 1098-1103
Jurnal Teknika; Vol 11, No 2 (2019); 1098-1103
2620-4770
2085-0859
10.30736/jt.v11i2
 
Language ind
 
Relation https://jurnalteknik.unisla.ac.id/index.php/teknika/article/view/346/243
 
Rights ##submission.copyrightStatement##
https://creativecommons.org/licenses/by/4.0