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STRATEGI PENCITRAAN DAN PEMASARAN LEMBAGA PAUD

JCE (Journal of Childhood Education)

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Title STRATEGI PENCITRAAN DAN PEMASARAN LEMBAGA PAUD
INSTITUTIONAL MARKETING STRATEGY OF EARLY CHILDHOOD EDUCATION PROGRAM
 
Creator Sumiyati, Sumiyati
Nurkhosi’in, Nurkhosi’in
 
Subject Marketing; Early Childhood Education;
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Description This research examines the imaging or marketing strategy of Early Childhood Education institutions. Research uses a qualitative approach by emphasizing the quality of data in the field. An important factor influencing the success or existence of an institution is marketing. The results of this research indicate that marketing is the spearhead of the survival of Early Childhood Education institutions. Because marketing activities carried out well will produce good profits. The findings of this study indicate that; First, marketing activities are the main activities that must be carried out by all members involved in the organization. In TK Aisyiyah 02 Pati, both teachers, employees, parents of students and even students are part of those involved in marketing activities. Both marketing activities highlight product excellence. The products intended for Early Childhood Education services, especially in TK Aisyiyah 02 Pati, are educational facilities both physical and non-physical and the quality of Human Resources developed.
This research examines the imaging or marketing strategy of Early Childhood Education institutions. Research uses a qualitative approach by emphasizing the quality of data in the field. An important factor influencing the success or existence of an institution is marketing. The results of this research indicate that marketing is the spearhead of the survival of Early Childhood Education institutions. Because marketing activities carried out well will produce good profits. The findings of this study indicate that; First, marketing activities are the main activities that must be carried out by all members involved in the organization. In TK Aisyiyah 02 Pati, both teachers, employees, parents of students and even students are part of those involved in marketing activities. Both marketing activities highlight product excellence. The products intended for Early Childhood Education services, especially in TK Aisyiyah 02 Pati, are educational facilities both physical and non-physical and the quality of Human Resources developed.
 
Publisher Universitas Islam Lamongan
 
Contributor —
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Date 2020-03-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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Format application/pdf
 
Identifier https://journalfai.unisla.ac.id/index.php/jce/article/view/92
10.30736/jce.v3i1.92
 
Source JCE (Journal of Childhood Education); Vol 3, No 2 (2019): September - February; 124-138
JCE (Journal of Childhood Education); Vol 3, No 2 (2019): September - February; 124-138
2620-3278
2598-2184
10.30736/jce.v3i1
 
Language eng
 
Relation https://journalfai.unisla.ac.id/index.php/jce/article/view/92/pdf
 
Rights Copyright (c) 2020 Journal of Childhood Education
https://creativecommons.org/licenses/by-sa/4.0