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Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era

JPIM (Jurnal Penelitian Ilmu Manajemen)

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Title Design of a Customer Relationship Management (CRM) Model for Small and Retail Business Zahraza Beauty Products in the Covid-19 Pandemic Era
 
Creator Prasetyo, Wahyu Eko; Fakultas Bisnis, Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Wardhana, Bayu; Fakultas Bisnis, Hukum dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo
Fitriyah, Hadiah; Fakultas Bisnis, Hukum dan Ilmu Sosial
Universitas Muhammadiyah Sidoarjo
 
Subject Customer Relationship Management, Beauty Products Business, Business Competition
 
Description The growth potential of the beauty product industry in Indonesia is considered very potential. The industry and trade of Indonesian beauty products is projected to increase by USD 7.5 billion with a growth of 6.5% annually for the next five years. The huge potential in the industrial business and trade in beauty products has caused many people to compete to enter this business. This of course will create intense competition among the beauty product business people. Business people are required to win in this business competition. One of the efforts that can be done is to maintain good relations with customers. Customer Relationship Management is a model that can be applied in maintaining customer relationships. The focus in this research is to design and design a model of customer relationship management in small-scale beauty products and retail businesses. The research method used in this study is a qualitative method with an observation approach
 
Publisher Universitas Islam Lamongan
 
Contributor Toko Zahraza
 
Date 2022-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1001
10.30736/jpim.v7i1.1001
 
Source JPIM (Jurnal Penelitian Ilmu Manajemen); Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN); 9-20
2621-881X
2502-3780
10.30736/jpim.v7i1
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1001/pdf_52
10.30736/jpim.v7i1.1001.g657
 
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