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THE EFFECT OF 4P ON THE DECISION TO VISIT AMPERA 2 TAK VETERAN'S RESTAURANT BINTARO, JAKARTA SELATAN

JPIM (Jurnal Penelitian Ilmu Manajemen)

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Title THE EFFECT OF 4P ON THE DECISION TO VISIT AMPERA 2 TAK VETERAN'S RESTAURANT BINTARO, JAKARTA SELATAN
 
Creator Ratnaningtyas, Heny; Sekolah Tinggi Pariwisata Trisakti
Nurbaeti, Nurbaeti
Asmaniati, Fetty
Amrullahi, Amrullah
 
Subject —
 
Description This study aims to determine the effect of product, price, business location, promotion on consumer visiting decisions. This research uses multiple regression analysis method. The sample of this research is 100 people. The sampling technique used was accidental sampling technique. The results showed that partially product, price, business location and promotion had a significant effect on visiting decisions. This is because Ampera 2 Tak Veteran Bintaro Restaurant displays attractive, clean and tidy Sundanese food products at affordable prices and strategic business locations and promotions carried out by consumers through Instagram or Facebook. In this research, it is hoped that Ampera 2 Tak Veteran Bintaro Restaurant can maintain and increase consumer interest in visiting Sundanese restaurants
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2022-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/952
10.30736/jpim.v7i1.952
 
Source JPIM (Jurnal Penelitian Ilmu Manajemen); Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN); 149-159
2621-881X
2502-3780
10.30736/jpim.v7i1
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/952/pdf_47
10.30736/jpim.v7i1.952.g663
 
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