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THE EFFECT OF PERCEPTION OF EASY AND PERCEPTION OF BENEFITS ON INTEREST IN USING J&T EXPRESS APPLICATION

JPIM (Jurnal Penelitian Ilmu Manajemen)

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Title THE EFFECT OF PERCEPTION OF EASY AND PERCEPTION OF BENEFITS ON INTEREST IN USING J&T EXPRESS APPLICATION
 
Creator Safitri, Reni; Institut STIAMI
Arifin, Antoni Ludfi
 
Subject Perception of Ease; Perception of Benefits; Interest in Use
 
Description This study aims to determine how perceived convenience and perceived benefits affect interest in using the J&T Express application. This study uses quantitative research with variables of perceived convenience, perceived benefits and interest in use. The population in this study are regular package delivery consumers at J&T Express Duren Jaya. The sample used in this study consisted of 120 respondents who were taken using accidental sampling technique. Data was collected using a questionnaire, where each respondent was given 24 statements. The data is then analyzed using validity test techniques, reliability tests, and classical assumption tests. The results of this study indicate that: (1) The effect of perceived ease of use on interest in use gets an interpretation value of 4.26 which means good; (2) The effect of perceived benefits on interest in use gets an interpretation value of 4.21 which means good; (3) The effect of perceived convenience and perceived benefits on interest in use is 60.3%, while 39.7% is influenced by other variables not included in this study.
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2022-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1020
10.30736/jpim.v7i1.1020
 
Source JPIM (Jurnal Penelitian Ilmu Manajemen); Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN); 160-169
2621-881X
2502-3780
10.30736/jpim.v7i1
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/1020/pdf_56
10.30736/jpim.v7i1.1020.g661
 
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