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ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA

JPIM (Jurnal Penelitian Ilmu Manajemen)

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Title ANALYSIS OF THE INFLUENCE OF BUYING INTEREST USING ONLINE TRAVELING APPLICATIONS IN INDONESIA
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Creator Pardede, Perdinan Machelino
Ariyanto, Hepy Hefri
 
Subject Travel Relate Behaviour; Online Review; Personal Traits; Perceived Risk; Online Satisfaction; Trust; Product quality; Purchase intention
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Description Consumer decision making on online travel products through online applications continues to increase until now which is based on consumer trust and the risks taken, consumer satisfaction is also a major factor in making repurchase decisions in the future. This study aims to analyze travel relate behavior, online reviews, personal traits, perceived risk, online satisfaction, trust, product quality, how to influence purchase intention in people in Indonesia. In this study, an online survey was conducted to 410 respondents and the results showed that, online review, perceived risk, trust, product quality had a significant effect on purchase intention. On the other hand, travel relate behavior, personal traits, and online satisfaction have no significant effect on purchase intention.Keywords – Travel Relate Behaviour, Online Review, Personal Traits, Perceived Risk, Online Satisfaction, Trust, Product quality, Purchase intention.
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Publisher Universitas Islam Lamongan
 
Contributor —
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Date 2022-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/977
10.30736/jpim.v7i1.977
 
Source JPIM (Jurnal Penelitian Ilmu Manajemen); Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN); 65-89
2621-881X
2502-3780
10.30736/jpim.v7i1
 
Language eng
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/977/pdf_50
10.30736/jpim.v7i1.977.g655
 
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