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ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK

JPIM (Jurnal Penelitian Ilmu Manajemen)

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Title ROLE OF DIGITAL MARKETING IN INCREASING VISITORS INTEREST IN BANYUURIP TOURISM VILLAGE, KEDAMEAN, GRESIK
 
Creator B.K Panjaitan, Feliks Anggia; Universitas 17 Agustus 1945 Surabaya
Panjaitan, Hotman; Universitas 17 Agustus 1945 Surabaya
Panjaitan, Hotman; Universitas 17 Agustus 1945 Surabaya
 
Subject Pemasaran Digital; Strategi Promosi; Minat Pengunjung; Desa Wisata; UMKM
 
Description In this digital age, marketers face new challenges and opportunities. Electronic media by marketers to promote products or services to the market is known as digital marketing. The primary goal of digital marketing is to attract customers and provide them with opportunities to interact with business owners or tourist attractions via digital media. The importance of digital marketing for marketers and consumers is the focus of this study. The impact of digital marketing and promotional strategies on increasing visitor interest was investigated. The effectiveness of digital marketing and its impact on increasing visitor interest were discussed in this study. The sample examined consisted of 150 respondents who were chosen at random to demonstrate the effectiveness of digital marketing. The information gathered was analyzed using a variety of statistical tools and techniques..
 
Publisher Universitas Islam Lamongan
 
Contributor —
 
Date 2022-02-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artikel yang dipeer-review
 
Format application/pdf
 
Identifier https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/836
10.30736/jpim.v7i1.836
 
Source JPIM (Jurnal Penelitian Ilmu Manajemen); Vol 7, No 1 (2022): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN); 1-8
2621-881X
2502-3780
10.30736/jpim.v7i1
 
Language ind
 
Relation https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/view/836/pdf_45
https://jurnalekonomi.unisla.ac.id/index.php/jpim/article/downloadSuppFile/836/66
10.30736/jpim.v7i1.836.g651
 
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