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Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran Pada Usaha Taniku Cirebon

Janaka, Jurnal Pengabdian Masyarakat

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Field Value
 
Title Penerapan Digital Marketing dalam Mendukung Kegiatan Pemasaran Pada Usaha Taniku Cirebon
 
Creator Fajarianto, Otto
Jubaedah, Siti
Erawati, Dedet
 
Description Small and Medium Enterprises have a large enough role for the welfare of the community. This sector can absorb a large enough workforce and provide opportunities for UMKM to develop and compete with companies. The partner of this activity is UMKM Taniku which is engaged in the agricultural sector of Cirebon whose business activities are selling and providing services. The problems faced by Taniku are the marketing of products and services, productivity, and a decrease in turnover. Implementation methods include (1) analyzing the situation and identifying partner problems, (3) determining partner problem solutions and achievement targets, and (4) evaluating activities. The solution offered is to improve aspects of marketing management that have an impact on increasing productivity and sales turnover by implementing digital marketing applications. Conduct training and marketing assistance by utilizing web-based technology. The results of this activity are expected to (1) increase turnover to increase revenue, (2) increase productivity (3) have a digital catalog of products that attract market share, (4) carry out online promotions through the web or other social media accounts so that products are better known to the public extensivel
 
Publisher LP3M STAI Darussalam Krempyang Nganjuk
 
Date 2021-11-28
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.staida-krempyang.ac.id/index.php/janaka/article/view/436
10.29062/janaka.v4i1.436
 
Source Janaka, Jurnal Pengabdian Masyarakat; Vol 4 No 1 (2021): November 2021; 68-74
2654-8186
2654-7686
10.29062/janaka.v4i1
 
Language eng
 
Relation https://ejournal.staida-krempyang.ac.id/index.php/janaka/article/view/436/271
 
Rights Copyright (c) 2021 Otto Fajarianto
http://creativecommons.org/licenses/by-sa/4.0