Record Details

Strategi Humas melalui Media Online dalam Membangun Citra MI Miftahul Akhlaqiyah Semarang

Jawda: Journal of Islamic Education Management

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Field Value
 
Title Strategi Humas melalui Media Online dalam Membangun Citra MI Miftahul Akhlaqiyah Semarang
 
Creator Nafisaturohmah, Nani
Wahid, Abdul
Sholihah, Baqiyatush
 
Subject Strategy; Public Relations; Online Media; Website; Image; MI Miftahul Akhlaqiyah Semarang
 
Description MI Miftahul Akhlaqiyah Semarang is a private school located in the beringin region, Ngaliyan. In this environment there are many elementary schools. So that the school needs to introduce the school program to the community. The website is one of the media choices chosen by MI Miftahul Akhlaqiyah in building the image of the school. The focus of the problems taken in this study is: How is the Public Relations Strategy through Online Media in Building the Image of MI Miftahul Akhlaqiyah Semarang? This research uses a type of field research with a descriptive qualitative approach. Collecting data using several methods, namely: observation, interviews and documentation. The results showed that, (1) to facilitate user access, namely the existence of adequate facilities, ease of finding websites, mobile friendly, simple website operation, the presence of the most current and most popular news notifications, and access speed. However, the MI Miftahul Akhlaqiyah website does not have a Navigation feature. (2) The MI Miftahul Akhaqiyah website has a large number of visitors and has a global scope. (3) the MI Miftahul Akhlaqiyah website cannot communicate between visitors, but can only be done between visitors and managers. 
 
Publisher Universitas Islam Negeri Walisongo
 
Contributor —
 
Date 2022-01-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
—
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/jawda/article/view/9424
10.21580/jawda.v2i2.2021.9424
 
Source Jawda: Journal of Islamic Education Management; Volume 2 Number 2 October 2021; 116-132
27742725
27742733
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/jawda/article/view/9424/3861
 
Rights Copyright (c) 2022 Nani Nafisaturohmah
https://creativecommons.org/licenses/by-sa/4.0