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Analisis Implementasi Islamic Store Attributes dan Bauran Pemasaran dalam Perspektif Islam (Survey pada La-Tansa Gontor Departement Store Ponorogo)

JMK (Jurnal Manajemen dan Kewirausahaan)

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Title Analisis Implementasi Islamic Store Attributes dan Bauran Pemasaran dalam Perspektif Islam (Survey pada La-Tansa Gontor Departement Store Ponorogo)
 
Creator Kurniawan, Dhika Amalia
Fajri, Faisal Setiawan
 
Description Abstrak
This arrangement aims to find out the Implementation of Islamic store attributes and marketing mix from Islamic perspective at La-Tansa Gontor Department Store. Implementation of Islamic store attributes and marketing mix from the Islamic perspective in the store is highly recommended that Muslim business people still maintain the norms of religion in business and establish a business strategy in accordance with Islamic Shari'a. La-Tansa Gontor Departement Store is one business unit owned by Darussalam Gontor Islamic Boarding School which aims to get the profit used for development and meet all the needs of Darussalam Gontor Islamic Boarding School. In addition, the establishment of La-Tansa Gontor aims for educational means for teachers of Darussalam Gontor Islamic Boarding School and as a means of dakwah for the employees and the community. This arrangement raises the formulation of the problem: does La-Tansa Gontor Department Store have implemented Islamic Store Attributes and marketing mix from Islamic perspective? With a qualitative approach, data collection with observation, interview and documentation techniques. The data analysis used is descriptive analysis technique with the aim to describe the data that researcher collect about Implementation of Islamic store attributes and marketing mix from Islamic perspective in La-Tansa Gontor Department Store.
 
Publisher Universitas Islam Kadiri
 
Date 2019-05-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/404
10.32503/jmk.v4i2.404
 
Source JMK (Jurnal Manajemen dan Kewirausahaan); Vol 4 No 2 (2019): Mei; 85-101
2656-0771
2477-3166
10.32503/jmk.v4i2
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ManajemenKewirausahaan/article/view/404/411
 
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