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INDIKASI KEPUTUSAN PEMBELIAN KARENA FAKTOR ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE DAN PRICE DISCOUNT

AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH

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Title INDIKASI KEPUTUSAN PEMBELIAN KARENA FAKTOR ELECTRONIC WORD OF MOUTH (E-WOM), BRAND IMAGE DAN PRICE DISCOUNT
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Creator Dewi, Anita Sumelvia
 
Description Electronic Word Of Mouth (e-WOM), Brand Image, and Price Discount are factors that influence the level of purchasing decisions at the Vifa Jaya Bakery bakery business in Banjaranyar Village, Kras District, Kediri Regency. From this, the researchers wanted to prove whether there was an influence of e-WOM, Brand Image, and Price Discount on purchasing decisions. With the results of this research can be used as a reference in policy making and business development in the future. The study sampled 90 respondents. With a population of 900 consumers. Tenik sampling in this study using the technique of Nonprobability sampling (accidental sampling). Data collection techniques use the dissemination of questionnaire questionnaires. The results showed that e-WOM, Brand Image, and Price Discount had a significant effect on purchasing decisions. This can be proven from the correlation result of 0.724, therefore it is said that the relationship between variables is nominated strongly
 
Publisher AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH
AMMER : JURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH
 
Date 2022-01-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ammer/article/view/2264
 
Source AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH; Vol 1 No 01 (2021): September 2021; 142 - 146
AMMER : JURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH; Vol 1 No 01 (2021): September 2021; 142 - 146
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ammer/article/view/2264/1422
 
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