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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PT. BESS FINANCE CABANG TULUNGAGUNG

AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH

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Title PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH PT. BESS FINANCE CABANG TULUNGAGUNG
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Creator munir, miftahul
 
Description The scope of this research is to determine the effect of promotion and service quality on customer loyalty. This research was conducted at PT. BESS Finance Tulungagung Branch, the total population is 150 people with a sample using the slovin formula as many as 109 respondents. The data analysis technique uses multiple linear regression test, hypothesis testing which includes partial test (t) and simultaneous F test accompanied by a determinant coefficient test. The results showed that there was a positive and significant effect between the promotion variable (X1) on customer loyalty (Y). tcount < ttable 4.872 > 1.980 then Ho is rejected and Ha is accepted. Significant value. t (0.000) < 0.05. There is a positive and significant effect of service quality variable (X2) on customer loyalty (Y). the results of the calculation of tcount < ttable 3,002 > 1,980 then Ho is rejected and Ha is accepted. Significant value. t (0.003) < 0.05. Simultaneously, Fcount of 51.417 is greater than Ftable of 4.820. It can be explained that promotion (X1) and service quality (X2) which are jointly run by the company have a positive and significant effect on customer loyalty at PT. BESS Finance Tulungagung Branch
 
Publisher AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH
AMMER : JURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH
 
Date 2021-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/ammer/article/view/2241
 
Source AMMER : JOURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH; Vol 1 No 02 (2021): Desember 2021; 41 - 46
AMMER : JURNAL OF ACADEMIC & MULTIDICIPLINE RESEARCH; Vol 1 No 02 (2021): Desember 2021; 41 - 46
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/ammer/article/view/2241/1412
 
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