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Analisis Service Quality Dan Corporate Image Dalam Meningkatkan Customer Satisfaction PT Bank Pembangunan Daerah Jawa Timur,Tbk Cabang Kediri

Otonomi

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Title Analisis Service Quality Dan Corporate Image Dalam Meningkatkan Customer Satisfaction PT Bank Pembangunan Daerah Jawa Timur,Tbk Cabang Kediri
 
Creator Sari, Lina Puspita
 
Description A Bank is a financial institution that accepts deposits from the public and creates a demand  deposit while simultan areousky giving loans. Banking is business that deponds on trust, there fore service quality and reputation determine success in business. The aim of this research is to analyse the effect of service quality and corporate image towards customer satisfaction in Bank Jatim Kediri branch.This research placed in Bank Jatim Kediru branch with 70 respondent sample site. The independent variable ( X ) were service quality, corporate image, whilst the dependent variable ( Y ) was customer satisfaction. Accidental random sampling was applied.This research showed that, there was significant correlation between service quality and corporate image towards customer satisfaction in Bank Jatim Kediri branch. The result of this research suggested that Bank Jatim employees. Should increase their standard of in customer service and give excellent impression to of corporate image so that customer loyalty can be established
 
Publisher Universitas Islam Kadiri
 
Date 2021-10-21
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/otonomi/article/view/2049
10.32503/otonomi.v21i2.2049
 
Source Otonomi; Vol 21 No 2 (2021): Otonomi; 274-279
2657-1684
1829-6998
10.32503/otonomi.v21i2
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/otonomi/article/view/2049/1332
 
Rights Copyright (c) 2021 Lina Puspita Sari
http://creativecommons.org/licenses/by/4.0