Record Details

OPTIMALISASI PEMASARAN DALAM MENGEMBANGKAN LEMBAGA PENDIDIKAN DI SEKOLAH DASAR ISLAM BAITUL MAKMUR MALANG

Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam

View Archive Info
 
 
Field Value
 
Title OPTIMALISASI PEMASARAN DALAM MENGEMBANGKAN LEMBAGA PENDIDIKAN DI SEKOLAH DASAR ISLAM BAITUL MAKMUR MALANG
 
Creator Suyono, Suyono
 
Subject —
optimalization, marketing, educational institution
 
Description The existence of educational institutions depens on public interst, so that school are required to build a good image and good reputation of their educational institutations. Building a good image and good reputation of school on public requires a marketing. The marketing is not only how to intrpduce but also how tomake a feedback in the form of a sesnse of belonging the school, so the relationship between educatonal institutions and stakeholders are is well.The purpose of the research are: First, to describe the existing marketing in Sekolah Dasar Islam Baitul Makmur Malang. Second, to describe marketing optimalization for developing institutions in Sekolah Dasa Islam Batul Makmur malang.This study is qualitative research, case study type or field research. The method for collection the data are: observation, interviews and documentation. The analysis of data use; 1) data collection; 2) data condensation; 3) data presentation; 3) verification. The cheking of data use credibility and dependability.The results of this study are: 1) The marketing which used by Sekolah Dasar Islam Baitul Makmur Malang is implementation marketing mix, incuding product, price, place, promotion, physical evidence, people, and proses. 2) The optimalization of marketing is by make a special policy of every element marketing mix which pack those element marketing mix on promotion.
 
Publisher STAI Ma'had Aly Al-Hikam Malang
 
Contributor —
 
Date 2021-01-15
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://e-journal.staima-alhikam.ac.id/mpi/article/view/584
10.32478/leadership.v2i1.584
 
Source Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam; Vol 2, No 1 (2020): Desember 2020; 46-74
2715-0399
2721-7108
10.32478/leadership.v2i1
 
Language eng
 
Relation https://e-journal.staima-alhikam.ac.id/mpi/article/view/584/pdf
 
Coverage —
—
—
 
Rights Copyright (c) 2020 Suyono Suyono
http://creativecommons.org/licenses/by-sa/4.0