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Analisis Algoritma Apriori untuk Mendukung Strategi Promosi Perguruan Tinggi

Walisongo Journal of Information Technology

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Field Value
 
Title Analisis Algoritma Apriori untuk Mendukung Strategi Promosi Perguruan Tinggi
 
Creator kusumo, haryo
sediyono, eko
marwata, marwata
 
Subject data mining
Apriori Algorithms, Data Maining, Promotion Strategy,
 
Description Every company and organization that wants to survive needs to determine the effectiveness of the right promotion strategy. Determination of the right promotion strategy will be able to reduce the cost of promotion and achieve the right promotional goals. One way that can be done to determine the promotion strategy is to use data mining techniques. Data mining techniques used in this case are using the Apriori algorithm. A priori algorithm is one of the classic data mining algorithms. A priori algorithms are used so that computers can learn the rules of association, look for patterns of relationships between one or more items in a dataset. This study is conducted by observing several research variables that are often considered by universities in determining their promotion goals, namely school, region, and department. The results of this study are in the form of interesting patterns resulting from data mining which is important information to support the right promotion strategy in getting new students.
 
Publisher Universitas Islam Negeri Walisongo Semarang
 
Contributor —
 
Date 2019-11-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Apriori Algorithms
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/jit/article/view/4000
10.21580/wjit.2019.1.1.4000
 
Source Walisongo Journal of Information Technology; Vol 1, No 1 (2019): Walisongo Journal of Information Technology; 51-62
2715-0143
2714-9048
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/jit/article/view/4000/2205
 
Rights Copyright (c) 2019 Walisongo Journal of Information Technology
http://creativecommons.org/licenses/by-nc-sa/4.0