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Pengaruh Prinsip Technology Acceptance Model (TAM) Terhadap Kepuasan Pelanggan Aplikasi Ojek Online Xyz

Walisongo Journal of Information Technology

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Title Pengaruh Prinsip Technology Acceptance Model (TAM) Terhadap Kepuasan Pelanggan Aplikasi Ojek Online Xyz
 
Creator Subowo, S.Kom., M.T.I., Moh Hadi
 
Subject Sistem Informasi
Technology Acceptance Model (TAM); Customer Satisfication; online taxibike XYZ application
 
Description The use of the online taxibike XYZ application is based on the Technology Acceptance Model (TAM) theory. The online taxibike XYZ application can be good if it has a good assessment based on the TAM variable. The purpose of this study is to obtain empirical evidence regarding the effect of the TAM principle on customer satisfaction. This study uses a quantitative causal research method to analyze the application of the Technology Acceptance Model (TAM) principle to online taxibike XYZ application customer satisfaction. The instrument in this study used a questionnaire instrument with a closed questionnaire type. The data analysis technique used three tests: data quality test, hypothesis test, and classical assumption test. All variables x, both reliability, flexibility, privacy, accessibility, ease to use, all positively influence customer satisfaction
 
Publisher Universitas Islam Negeri Walisongo Semarang
 
Contributor —
 
Date 2020-12-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/jit/article/view/6939
10.21580/wjit.2020.2.2.6939
 
Source Walisongo Journal of Information Technology; Vol 2, No 2 (2020): Walisongo Journal of Information Technology; 79-92
2715-0143
2714-9048
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/jit/article/view/6939/3049
 
Rights Copyright (c) 2020 Walisongo Journal of Information Technology
http://creativecommons.org/licenses/by-nc-sa/4.0