Record Details

The Influence Of Youtube Influencer (Youtuber) On A Brand Promoted Through Social Media (Youtube)

Manajemen Agribisnis: Jurnal Agribisnis

View Archive Info
 
 
Field Value
 
Title The Influence Of Youtube Influencer (Youtuber) On A Brand Promoted Through Social Media (Youtube)
 
Creator Maulinda, Sintha
Riyanto, Setyo
 
Description An influencer is someone who has large followers on his social media accounts. With the large of followers he has, that person can give a strong and significant influence on his followers. Influencers themselves will usually influence and foster the desire of other people to shop and buy products/services that they promote on their social media accounts. Currently, influencers are widely used as a marketing strategy or commonly known as influencer marketing. The results obtained through influencer marketing are proven to be more effective and efficient; this happens because the influencers themselves can strongly believe that the product or service the product/service being promoted has guaranteed quality so that their followers are attracted to buy. Currently, the Youtube media platform has many users. It is very popular with the public, especially millennials, to enjoy a variety of exciting video content so that Youtube is used to market products and services. The purpose of this paper is to find out how significant the influence of Youtube influencers (Youtuber) is on brands that are promoted through social media (Youtube).
 
Publisher Universitas Islam Kadiri
 
Date 2022-01-24
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://ejournal.uniska-kediri.ac.id/index.php/agribisnis/article/view/1708
10.32503/agribisnis.v22i1.1708
 
Source Manajemen Agribisnis: Jurnal Agribisnis; Vol 22 No 1 (2022): Manajemen Agribisnis: Jurnal Agribisnis; 79-86
2715-9086
1829-7889
 
Language eng
 
Relation https://ejournal.uniska-kediri.ac.id/index.php/agribisnis/article/view/1708/1446
 
Rights Copyright (c) 2022 Sintha Maulinda, Setyo Riyanto
http://creativecommons.org/licenses/by/4.0