Record Details

Personal Branding through Da'wah on TikTok Social Media

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Personal Branding through Da'wah on TikTok Social Media
 
Creator Nabilah, Amirah
Aulia, Bhunga
Yuniar, Dwi
 
Subject —
Personal Branding, Da'wah, Social Media, TikTok, Husain Basyaiban.
Personal Branding
 
Description The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2021-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Kualitatif
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/7366
10.21580/jdmhi.2021.3.1.7366
 
Source Journal of Digital Marketing and Halal Industry; Vol 3, No 1 (2021); 85-94
2716-4802
2716-4810
10.21580/jdmhi.2021.3.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/7366/3275
 
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Rights Copyright (c) 2021 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0