Record Details

Impact of Service Quality and Application of Sharia Principles on Consumer Intention of Sharia Hotel

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Impact of Service Quality and Application of Sharia Principles on Consumer Intention of Sharia Hotel
 
Creator Kamal, Al Haq
Salam, Abdul
Sani, Ageng Asmara
Brojosetami, Prabumadya
Sudibyo, Tyagita Dianingtyas
 
Subject —
Consumer Intentions; Quality of Service; Sharia Hotels; Sharia Principles
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Description This research aims to measure and analyze the influence of quality of service and the application of sharia principles to consumers at Syariah Hotel Limaran. The data used in this study is primary data. Although the method of data collection used is simple random sampling with a sample of 60 customers of Syariah Limaran hotel, this research also uses observation, questionnaires, and documentation. The data analysis techniques in this study are descriptive analysis tests, multiple linear regression tests, partial (t) tests, simultaneous tests (f), and determinant coefficients (r2). Results obtained based on t and f test results produce a significant value of 0.05. Then the R Square value of 0.461 indicates that an independent variable can affect dependent variables by 46.10%. While other variables outside this study explain the remaining 53.90%. The study concludes that the quality of service and the application of sharia principles affect consumers' intention in Sharia hotels.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2021-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/8269
10.21580/jdmhi.2021.3.2.8269
 
Source Journal of Digital Marketing and Halal Industry; Vol 3, No 2 (2021); 165-178
2716-4802
2716-4810
10.21580/jdmhi.2021.3.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/8269/3698
 
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Rights Copyright (c) 2021 Journal of Digital Marketing and Halal Industry
https://creativecommons.org/licenses/by-sa/4.0