Record Details

Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

Journal of Digital Marketing and Halal Industry

View Archive Info
 
 
Field Value
 
Title Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal
 
Creator Adinugraha, Hendri Hermawan
Nadhifah, Hesti Hanan
 
Subject —
Price, Quality, Product Design, Brand Image, Decision to Purchase.
—
 
Description Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
—
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5283
10.21580/jdmhi.2020.2.1.5283
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 1 (2020); 65-80
2716-4802
2716-4810
10.21580/jdmhi.2020.2.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5283/2713
 
Coverage —
—
—
 
Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0