Record Details

The Effect Of Usability Perception And Easy Perception Of Real Use In Online Purchasing Transactions

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title The Effect Of Usability Perception And Easy Perception Of Real Use In Online Purchasing Transactions
 
Creator Rahman, Surya Adi
Adhitya, Fajar
Erlandika, Novan
 
Subject —
perceived usefulness, perceived ease of use, intention to use, actual usage system
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Description This study aims to determine instagram users in the needs of product purchase transactions by including variables of perceived usefulness, perceived ease of use, intentin to use and actual usage system. The sample used in this study is Instagram users who have made product purchases through Instagram among Semarang students, the number of respondents is 65 students. This study uses multiple linear regression analysis method. From the results of this study indicate that directly variable perceived usefulness, perceived ease of  use influence directly actual usage system and indirectly directly perceived usefulness, perceived ease of ose influence directly to actual usage system through intention to use.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4760
10.21580/jdmhi.2019.1.1.4760
 
Source Journal of Digital Marketing and Halal Industry; Vol 1, No 1 (2019); 61-74
2716-4802
2716-4810
10.21580/jdmhi.2019.1.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4760/2397
 
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Rights Copyright (c) 2019 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0