Record Details

Utilization of Digital Marketing to Improve Sales Volume of MSME's Products

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Utilization of Digital Marketing to Improve Sales Volume of MSME's Products
 
Creator Nafiuddin, Nafiuddin
Hamdan, Hamdan
 
Subject —
Digital marketing, social Media, and Micro Small Medium Enterprise.
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Description Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5282
10.21580/jdmhi.2020.2.1.5282
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 1 (2020); 29-42
2716-4802
2716-4810
10.21580/jdmhi.2020.2.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5282/2712
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0