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A Strategy Framwork For Deciding Between Alliances Or Acquisition Of Johnson & Johnson Pharmaceutical Company (Case Study: Strategy Farmwork of Johnson & Johnson And Cipla Inc in The Production of Anti-Infectious Drugs)

Journal of Digital Marketing and Halal Industry

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Title A Strategy Framwork For Deciding Between Alliances Or Acquisition Of Johnson & Johnson Pharmaceutical Company (Case Study: Strategy Farmwork of Johnson & Johnson And Cipla Inc in The Production of Anti-Infectious Drugs)
 
Creator Aniqoh, Nur Aini Fitriya Ardiani
 
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Strategy Framwork, Alliance and Acquisition, Anti-Infectious Drugs
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Description This study analyzes a strategy framwork for deciding between alliances or acquisition of Johnson Johnson Pharmeutical Company. The general objective of this study is to determine the appropriate corporate development strategy of Johnson Johnson to strengthening the position in the area of infectious diseasese to help the mankind to get the best anti infectious drugs with the affordable price. Infectious diseases is a second leading killer worldwide, it is consist of HIV/ AIDS, TB, Hepatitis C, etc. Infectious diseases have caused an unprecedented global health crisis. The Asia division of Johnson Johnson plans to invest in open innovation through more research partnerships and collaborative efforts that connect the medical and academic communities to its RD centers especially in infectious disease. The data used in this research is data result of observation, literature study and interviews with senior executives and consultants who  handle comparable decision of JohnsonJohnson. The data show that alliance is preferrable. High uncertainty within the environment is the most influencing factor to determine this choice. Due to the industry nature, many RD collaborations in developing particular drugs are established. By defining the proper governance structure the collaboration can limit the risk of losing in the learning race and core competencies spillover while obtaining the knowledge access to the counterparty. The Strategic alliance between Johnson Johnson and Cipla Inc can help them toughen the corporate development strategy. Because of their similarities in the production of anti-infectious drugs, they can cooperate to penetrate emerging markets and do several RD collaborations to create a competitive advantage.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4730
10.21580/jdmhi.2019.1.1.4730
 
Source Journal of Digital Marketing and Halal Industry; Vol 1, No 1 (2019); 25-46
2716-4802
2716-4810
10.21580/jdmhi.2019.1.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4730/2396
 
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Rights Copyright (c) 2019 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0