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Halal Branding; A Religious Doctrine in the Development of Islamic Da'wah

Journal of Digital Marketing and Halal Industry

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Title Halal Branding; A Religious Doctrine in the Development of Islamic Da'wah
 
Creator Rachman, Abdul
 
Subject —
Halal, Doctrine, Da'wah
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Description Halal Branding has become a trend and will continue to grow. Halal Branding is implemented in almost all fields, especially food, medicine, cosmetics, fashion, and even tourism. Muslims use halal Branding as a guarantee of consuming a product to avoid sins. Meanwhile, Halal Branding is used by non-Muslims, one of which is for business and consumption purposes. Halal Branding not only guarantees the product is healthy and safe but also as Islamic religious doctrine. This study aims to determine how much Halal Branding is trying to ground the halal concept as the best concept in the halal lifestyle. Another objective is to observe various approaches in developing Halal Branding so that the existence of Halal Branding as a religious doctrine can become a medium for preaching to all groups, including non-Muslims, so that the acceleration of the development of Islamic da'wah will be more aggressive. This paper is expected to be used as knowledge and development of halal in life aspects to be appropriately implemented. Research results show that halal Branding indirectly into religious doctrine on halal products and become a useful tool of Islamic da'wah.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6149
10.21580/jdmhi.2020.2.2.6149
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 2 (2020); 133-144
2716-4802
2716-4810
10.21580/jdmhi.2020.2.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6149/3020
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0