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Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Competitive Advantages of Sharia Banks: Role of Ihsan Behavior and Digital Marketing in New Normal
 
Creator Sodikin, Mohamad
 
Subject —
Ihsan Behaviour, Digital Communication Marketing, Competitive Advantage, Brand Image, New Normal
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Description Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of Ihsan's behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of Ihsan values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks. 
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5769
10.21580/jdmhi.2020.2.1.5769
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 1 (2020); 1-14
2716-4802
2716-4810
10.21580/jdmhi.2020.2.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5769/2715
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0