Record Details

Analysis of Factors that Increase Customer Satisfaction Coffee Products

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Analysis of Factors that Increase Customer Satisfaction Coffee Products
 
Creator Suryawardana, Edy
Nurdeagraha, Doni
 
Subject —
Customer Satisfaction, Price, Service Quality, Product Quality, Product Diversity, Promotion, and Location
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Description Satisfaction is the level of feeling where someone states the comparison of the product's performance (service) received and expected. This study aimed to determine the effect of price, service quality, product quality, product diversity, promotion, and location on customer satisfaction. This study uses a quantitative approach. The sample is the consumer "P" Coffe Gajahmada Semarang branch. The sampling technique used purposive sampling—sources of data were obtained through the distribution of closed-question questionnaires. The data analysis technique used multiple linear regression analysis. Hypothesis test results show that price, service quality, product quality, product diversity, promotion, and location have a positive and significant effect because all independent variables have a significant probability value 0.05. The coefficient of determination showed 0.845 or 84.5%. It is necessary to increase product diversity in the form of completeness, brand, and variety in the future.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6352
10.21580/jdmhi.2020.2.2.6352
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 2 (2020); 155-166
2716-4802
2716-4810
10.21580/jdmhi.2020.2.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6352/3032
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0