Record Details

The Role of Religiosity on Halal Product Purchasing Decision Case Study : Wardah Cosmetics

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title The Role of Religiosity on Halal Product Purchasing Decision Case Study : Wardah Cosmetics
 
Creator Amalia, Farah
 
Subject —
Halal Cosmetics, Religiosity, Decision Making in Product Purchasing
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Description The purpose of this study is to examine the effect of religiosity in making decisions about purchasing halal cosmetic products. This study uses regression analysis using purposive sampling technique that is sampling in the form of characteristics that have been determined by researchers. The results showed that religiosity affects Muslim consumers in the decision making to purchase halal cosmetic products. Practical implications for the cosmetics industry is to focus on product development based on the concept of halal in order to participate in the global market competition. The importance of considering consumer religiosity in order to gain recognition from national and international markets so that the image of the cosmetics industry has a place in the hearts of consumers.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4774
10.21580/jdmhi.2019.1.1.4774
 
Source Journal of Digital Marketing and Halal Industry; Vol 1, No 1 (2019); 19-24
2716-4802
2716-4810
10.21580/jdmhi.2019.1.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4774/2395
 
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Rights Copyright (c) 2019 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0