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Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Restructuring MSMEs Businesses Through the Use of Digital Marketing as a Reflection on the Economic Impact of the Covid-19 Pandemic
 
Creator Adawiyah, Rabi'atul
Adhitya, Fajar
 
Subject —
Price, Product Quality, Product Design, Brand Image, Purchase Decision
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Description Micro, small and medium enterprises (MSMEs) are most affected by the Covid-19 pandemic. Therefore, the role of MSMEs is very strategic as it reduces unemployment and poverty in Indonesia, thus providing solutions to economic and social problems. This study analyzes efforts in rescuing MSMEs to maintain the stability of the national financial system affected by the Covid-19 pandemic. The study uses a qualitative descriptive approach with literature review and interviews. The interview's outcome was conducted to 100 MSMEs in Semarang City, Demak Regency and Kendal District shows the issues faced by MSMEs due to the Covid-19 pandemic are decreased sales and difficulty obtaining raw materials, business capitals and paying premises rents, also production and distribution disruption. The study concluded seven strategies for maintaining and increasing MSME sales: transforming its marketing and sales online, diverting products/services line, reallocation of the fund, hygiene, and halal assurance, providing vouchers or gift cards, accelerating asset sales, and reduction of labor. These seven scenarios are expected to encourage MSMEs to improve and develop their capacities to play the role of economic safety nets. However, the results of this study have limitations for MSMEs in areas that are still limited by internet networks, so that they have difficulty implementing digital-based marketing strategies.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2021-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/8440
10.21580/jdmhi.2021.3.2.8440
 
Source Journal of Digital Marketing and Halal Industry; Vol 3, No 2 (2021); 133-148
2716-4802
2716-4810
10.21580/jdmhi.2021.3.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/8440/3683
 
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Rights Copyright (c) 2021 Journal of Digital Marketing and Halal Industry
https://creativecommons.org/licenses/by-sa/4.0