Record Details

Online Impulse Buying Behaviour: Case Study On Users Of Tokopedia

Journal of Digital Marketing and Halal Industry

View Archive Info
 
 
Field Value
 
Title Online Impulse Buying Behaviour: Case Study On Users Of Tokopedia
 
Creator Fataron, Zuhdan Ady
 
Subject Manajemen
The easy of use of information technology, the usefulness of information technology, the pleasure of shopping, Impulse buying
—
 
Description This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of the research. Unplanned buying behavior is an interesting phenomenon to examine because it is potential for developing market share. The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM). The result shows that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
analysis technique used is Structural Equation Modeling (SEM)
 
Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4762
10.21580/jdmhi.2019.1.1.4762
 
Source Journal of Digital Marketing and Halal Industry; Vol 1, No 1 (2019); 47-60
2716-4802
2716-4810
10.21580/jdmhi.2019.1.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/4762/2399
 
Coverage —
—
Users Of Tokopedia
 
Rights Copyright (c) 2019 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0