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Digital Marketing During the Pandemic Period; A Study of Islamic Perspective

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title Digital Marketing During the Pandemic Period; A Study of Islamic Perspective
 
Creator Junusi, Rahman El
 
Subject —
Digital Marketing, Pandemic, Technology and Information, Consumers.
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Description The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-04-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5717
10.21580/jdmhi.2020.2.1.5717
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 1 (2020); 15-28
2716-4802
2716-4810
10.21580/jdmhi.2020.2.1
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/5717/2714
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0