Record Details

The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products

Journal of Digital Marketing and Halal Industry

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Field Value
 
Title The Effect of Halal Certification, Halal Awareness and Product Knowledge on Purchase Decisions for Halal Fashion Products
 
Creator Afendi, Arif
 
Subject —
Halal certification, halal awareness, product knowledge, purchase decision
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Description In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.
 
Publisher Fakultas Ekonomi dan Bisnis Islam UIN Walisongo
 
Contributor —
 
Date 2020-10-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
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Format application/pdf
 
Identifier https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6160
10.21580/jdmhi.2020.2.2.6160
 
Source Journal of Digital Marketing and Halal Industry; Vol 2, No 2 (2020); 145-154
2716-4802
2716-4810
10.21580/jdmhi.2020.2.2
 
Language eng
 
Relation https://journal.walisongo.ac.id/index.php/JDMHI/article/view/6160/3031
 
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Rights Copyright (c) 2020 Journal of Digital Marketing and Halal Industry
http://creativecommons.org/licenses/by-sa/4.0